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# Guidelines | Product Name Rules

# Overview

KKday Marketplace strives to provide a consistent and informative user experience for customers. To achieve this, it is essential that merchants adhere to guidelines when naming products on the KKday Marketplace.
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###### Jump to
* [Product Name Rules](#1-product-name-rules)
* [Giving Your Product A Structured Name](#1-giving-your-product-a-structured-name)

| For more information about KKday Marketplace's latest rules, please refer to [KKday Marketplace Supplier Help Center ](https://sites.google.com/kkday.com/helpcenter/help-articles)

# Product Name Rules

To prevent consumer confusion, please follow the rules below. Failure to comply with these rules will result in the inability to list your products.

1. The shorter, the better
2. Format: Spot/Experience + Type + Location
3. Capitalize the first letter of each word
4. If you wanted to add your store name, can put it behind the Location
5. DO NOT use unnecessary product keywords or symbols
6. DO NOT use emojis, hashtags or symbols such as +, -, / (can use | instead)

|| Reminder: A structured and precise product title tells customers clearly what the itinerary is about, improves its discoverability, and increases product exposure.



# Giving Your Product A Structured Name

###### Content Limits & Notes for Itinerary Descriptions
* Itinerary Summary: Recommended length: 30–80 words
* Itinerary Highlights: Recommended length: within 500 words
* Itinerary Description: Maximum length: 25,000 words
* Purchase Information Summary: Maximum length: 10,000 words
* Important Notes: Maximum length: 10,000 words
![](https://storage.crisp.chat/users/helpdesk/website/-/f/a/f/7/faf752bd55240000/cc84ed7e-ab56-46e7-94f3-63fa23_15mywql.png)